Hudaco leverages on its strengths


With all the drama of COVID lockdowns, China’s production backlogs, supply chain constraints, July civil unrest, a crippled Durban port, NUMSA strikes and loadshedding; Hudaco thrived!

Hudaco’s 2021 gross profit margin was 37% (pre-Covid 2019 gross profit margin was 36%) yet the cost of shipping a container increased ten-fold the pre- Covid cost. Their suppliers increased prices of their products due to supply chain constraints, high commodity prices and product shortages. Hudaco’s whole supply chain faced inflationary pressure, which would have ultimately squeezed their margins if it was not for their astute management of their entire value chain to keep them “a step ahead” and  improve margins.

Hudaco leveraged off their strengths and relationships which centered around their inventory management. One of their main strategies was to increase their stock levels, they did this by increasing their stock early in the year by one month of sales, this prevented stock outs and they had inventory on hand when their competitors did not, luring customers away from their rivals. 

By ordering higher levels of inventory, they could negotiate a better volume supply from their suppliers and due to solid relationships Hudaco was prioritised even when the supplier faced their own stock constraints. 

Hudaco imports a vast spectrum of products from generic to highly specialised products. Some of their products are price inelastic because there are few or no substitutes for the product and the customer considers the product essential in their business so Hudaco easily passes its costs onto the consumer. 

In this current inflationary environment, it is a rarity to find a company able to pass on their costs to their customer and still grow market share – Hudaco achieved both!

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